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How important it is to choose the Right Academy

by Admin | Jun 29, 2023 | CAREER

How important it is to choose the Right Academy. It’s been your dream to become a makeup artist and make people look and feel good. Makeup artistry may seem like an easy career path and an easy thing to do. Just swipe a few brushes filled with colour and draw a few lines and voila! you’re a makeup artist. Think again. If it’s truly your passion to become a talented and skilled makeup artist, it is very important to choose the right makeup academy or makeup school, just like you would for any other professional course you’ll pursue for your career.

Why It’s Important to Choose the Right Makeup Academy

In the field of beauty, meticulousness and procedure are just as vital as distinctive creativity and confidence. Which is why Scandinavian Makeup Academy is highly recommended as one of the best makeup schools in India that nurtures not only the craft of makeup artistry but also works on your overall confidence and professional nuances required in today’s day and times.

Points to remember when selecting the ideal makeup academy

Here, students start from brass tacks and are taught the basics like skin types, face shapes and then move to advanced and specialised techniques in makeup artistry like creating looks for various events, shoots and even the silver screen.

Apart from skin types and makeup artistry, students at SMA INTERNATIONAL are also trained on the business management aspect of being a professional makeup artist. This grooms them for the time when they’ll set up and operate their own salons or makeup studios.

The importance of choosing the right makeup academy

Would-be makeup artists and beauty buffs have a lot of makeup schools to choose from these days , but to study under the best and learn from the best , aspiring students must prudently scour through all the options available to them to zero in on what suits their ambitions and requirements best.

What is being taught at the makeup academy and the quality of education

Is the makeup school offering students adequate theoretical training accompanied by enough practical training? Will you be trained in the requisites and be prepared for certain tasks you might face in your career trajectory? The makeup academy you choose for yourself must meet a few of these questions for you to become a well- rounded makeup artist.

The Appropriate Learning Approach

Attending a highly reputed makeup school will not automatically warrant a fabulous career. For instance, is their learning approach suited to your needs? They offer classes in group settings only perhaps?

Does the makeup academy offer the perfect Course for you

You also need to ensure you’re selecting the appropriate course for yourself. Half your battle is won here. Makeup artistry has numerous specialities such bridal, editorial, theatrical, and prosthetic, fantasy and special effects. How important it is to choose the Right Academy Point to be noted here is that not all schools offer all these specialities which can be disappointing for students who want to dabble in more than one speciality.

Tips on Choosing the Right Makeup Institute.

The first thing is you need to know precisely what you are looking for. Finding the perfect institute will be much easier if you know exactly what you are seeking to learn and how you want to learn it. Find an academy that provides your desired curriculum in your chosen manner. Apart from that, you should check if the makeup academy is accredited at the state, national, and international level. How important it is to choose the Right Academy This will give you an assurance of whether the makeup school will meet or perhaps even outdo industry standards. Teaching staff comprising of renowned or praised trainers offers students the comfort that they’re learning from the best.

They get good insights into the industry, but it also leads them to network with significant personalities who can kick start their careers. Another way for students to know if the school is worth its salt is from the experiences of the alumni. These will help them make the right call and weigh their options.

To quickly sum up on points to be looked for when choosing the right makeup academy for you:

Look for Accreditation and Affiliations
Study the Course Curriculum:
Kind of Courses
Career Opportunities
Previous Students Experience

Finding success as a makeup artist will necessitate you to be enthusiastic about the field, be imaginative, and possess the required professional skills. While passion and zeal will get you started, the right skills will confirm that you have a rising career ahead. Choosing the right makeup school will not only assist in gaining the right skills, but also in directing you to build a great career and name for yourself in the beauty industry.

YOU CAN DO IT! TIPS TO BECOMING AN ACE MAKEUP ARTIST

by Admin | Jun 22, 2023 | CAREER

YOU CAN DO IT! TIPS TO BECOMING AN ACE MAKEUP ARTIST. Join this creative and inspiring community that will allow you to work close to people and boost your clients self esteem! There is no job that is more giving than this; to make people feel great and confident for every occasion. A makeup artist is almost like a magician in the sense of how they can transform or bring out the best features in others. Work in the thick of colours and brushes with human as canvases, and more importantly, realise your dream to make people look good! Apart from the hard work of being on your toes for long hours, you get to experiment with beauty trends all day long creating different looks and working in an exciting fast–paced environment! However, a makeup artist’s job, like every other amazing gig, is also a lot of learning, hours of practice and a lot of hard work.

But let’s do it: The first steps you’ll take to realising your dream of becoming a makeup artist are:

Focus, Patience and Practice, Practice and remember to have loads of fun—-Practice will make you perfect in this profession. There are no two ways about it. Keep tying all that you’re learning to your family and friends. Practice is paramount and the more you practice, the better you’ll get at it. While learning from the best is critical, practicing what you’ve learned is crucial. Get as much hands-on experience as possible, intern at your neighbourhood salon, work at a makeup counter. Get as much exposure as possible to different skin types, deal with various personalities, work with different age groups to gain practical experience after you are done with the academic part of learning. Servicing your customer is vital in the field of makeup artistry. Recognise what you’re good at and identify what you’re not good at and practice that more. Play around with different products and the tips and tricks you learned in class. Remember no one turned into Picasso overnight, it’s all in your own effort to keep pushing yourself!

1. Have an inspiration!

Research makeup masters who’ve come a long way- Makeup artistry, like every other subject, requires in-depth study and research. Once you know what look or what stream in makeup artistry catches your fancy, find out who has been the best at it in the past, and study their tactics and working ethos. Comprehend what you like about their work and what you’d like to adapt from them. Books, journals, magazines, websites, blogs, vlogs and photoshoot images- dig into al the material you can lay your hands on and get going!

Has it been your lifelong dream to become a professional makeup artist?

Undergo formal training- You want to make a career out of makeup artistry, enroll in a makeup academy, get tutored by trainers who have years of expertise behind them. There are several programs at SMA INTERNATIONAL right from beginner-level courses to advanced programs of master makeup artistry that comprises specialised makeup courses like fantasy makeup and body painting, makeup for beauty, film, television, stage and fashion. Internationally certified programs will propel you into another sphere of makeup artistry.
Market yourself—With the advent of the Internet and digital marketing, the world of beauty has transformed tremendously. To be successful, you have to be present on digital platforms. Social media has had an enormous effect on makeup artistry. Think YouTube! Think Instagram! It’s a whole new world of experiences and visual conditioning. Social media makes you stay relevant and alive in the industry. You have to showcase your work and be out there virtually to establish your mark and space as a makeup artist. This may sound like rubbish but it’s not. At SMA INTERNATIONAL, we also train you on how to establish and market yourself online. It is vital to launch yourself as a brand in this industry, as well as create a regular presence in the world of social media.

Be positive! No matter what type of clients or challenges you meet on your journey, take this as a part of the learning process. Love what you do and bring your smiling face to the work counter—No job is beneath you or too small. You never know who can be our ticket to fame so treat everyone the way you’d like to be treated. Don’t ever stop loving what you do! Heck, you make people look good for a living! Enthusiasm is crucial. Keep the passion to learn alive and express yourself through this art form!
Follow the trends! Remember you are representing the beauty industry so you must yourse have a clean and professional turn out, good attire and look for your self. Personal grooming is important when present yourself as an artist. This is also taught to you in Our Master Program at SMA International .Also a tip is to wear comfortable footwear—long hours on your feet so use this tip.
Listen to your Instructors! Absorb like a sponge every knowledge from your mentors as they come with a qualified background and experience. Be open to learning new and different things as the Beauty industry is developing so fast and is constantly changing. Don’t get stuck in old methods, be open to always adjust and learn new things!

Be like Trail your mentor – They’ll always have those years of experience on you, so be their little lamb!

DR RITA VERMA-THE FORCE BEHIND SMA MAKEUP ACADEMY INDIA

by Admin | Jun 17, 2023 | CAREER

DR RITA VERMA-THE FORCE BEHIND SMA MAKEUP ACADEMY INDIA. Women empowerment has slowly and surely risen to be a strong cause in India as more and more women wish to have an identity of their own, income of their own, financial stability and independence.

In today’s times, women are striving to carve their own identity, be in control of their own hard-earned income and identity. But owing to the lack of as much exposure as their male counterparts and for the want of affordability, several skilled and able Indian makeup artists are unfortunately not at par with the kind of expertise that international or global standards expect.

INVESTING IN THE BEAUTY INDUSTRY

It is a well-known fact that the beauty and fashion space is growing by leaps and bounds globally as well as in Asia. Our investments; emotional, financial and otherwise are exponential in the wedding industry, the film, television and advertising industry has been dominated by male make-up artists. This needed to be changed and the seed of change had taken root so deeply in Dr. Rita Verma’s conscience that when she came to India over 15 years ago, this matter of dominance of one gender in the makeup artistry field surfaced again and was further fortified by the fact that experienced makeup artists were not as prepared in technicalities as they were chiefly getting trained by individual makeup artists.

KEEPING UP WITH THE EVER EVOLVING BEAUTY INDUSTRY

She found they were lacking in the development of their own individual creative skills, especially in the space of bridal, Tv & film. Editorial makeup was primarily done by expensive makeup artists flown in from abroad that only huge companies could afford to pay because of the lack of knowledge of editorial or commercial makeup was less in the local and national markets. Armed with the noble vision and aim to embolden women, she decided to partner with noted global makeup artists, Eva B. Thomsen and Hilde M. Johansen who together could facilitate this much-needed change in the industry.

And thus Scandinavian Makeup Academy was born fuelled by the ardent wish to motivate and ensure Indian students were more confident and had international exposure on home turf. Over the years, SMA has become more than an educational space, it’s become home and a family that students call their own.

SMA’S VISION – WOMEN EMPOWERMENT

According to Dr. Rita Verma , the biggest challenge for makeup artists in today’s day and age is sustaining clients, clinching a good deal and earning a regular monthly income.

Dr. Rita Verma derives her inspiration from Lisa Eldridge, Pat McGrath and Wayne Goss. Lisa Eldridge, because she is exceptional in her skills in beauty makeup, fresh, clean and easy is what I love about her looks. Pat McGrath for her accomplishments in fashion ramp looks, and her amazing products. I love the simplicity of the use of coolers and the focus on one element of color. Last but far from least, Dr. Verma’s inspiration is Wayne Goss who is the master of shading and contouring and is totally revolutionary in sharpening features.

Verma adds, “Three current makeup trends that are on point are dewy skin makeup for weddings, up your game with neon liners for parties and ombré nude shade lips for work and corporate wear. These serve as a great illusion for a fuller lip look! Trends that get her thumbs down are the matte finish as it doesn’t suit every skin type, colorful eye makeup for weddings which are definitely not suitable for every bride style and looks old fashioned and lastly, over exaggerated eyelashes.

Signing off, Dr. Rita leaves us with her sage wisdom, saying, “Today’s makeup artists are extremely well-informed about creating trending looks and techniques. The makeup industry especially in India has grown so vast and offers many opportunities to new and budding makeup artists. Our Indian fashion industry is one of the most globally attractive industries known for Indian art, vibrant colours and wonderful tradition.

Using these factors our makeup industry needs to present their A game at all times. Today’s makeup artists require the right knowledge in skills, technicalities and applications that are followed worldwide. It’s not just about the bridal industry but also about the fashion and movie industry as well.”

Currently, the options are numerous for makeup artists as they have the choice of working even for the gaming industry or video game coverage shows and conventions. “Makeup artists these days need to keep their egos aside, as this is a growing industry, rates are not at the highest, shows can get messy sometimes, hours are long, but the opportunity to be working with senior makeup artists is worth it.

Lastly, my advice to all the budding makeup artists out there, There is NO excuse big enough that will stop you from supporting your dream. So, fight your fears, push those clouds of doubt away, fight your worries and do whatever it is you need to do to get to where you want to be,” signs off Dr. Rita Verma.

Personal Grooming is a must to succeed professionally | SMA INTERNATIONAL

by Admin | Jun 1, 2023 | CAREER

Personal Grooming is a must to succeed professionally | SMA INTERNATIONAL Personal grooming is not an option but a necessity in today’s times. Whether it’s the corporate sector or the hospitality sector. Most occupations are all about disposition, passion, charisma, self-importance and a kind attitude. A majority of the jobs today are extremely challenging and skills are not adequate enough to endure in today’s competitive scenario.

A certain lifestyle and personal obligation are essential to stand out in your professional life. Besides, personal grooming is a way of life. Everyone must groom themselves well for their own satisfaction, to enhance their image and self-esteem. One must always look their best and present themselves in an impressive manner because first impressions are truly last impressions. More often than not, there is no second chance, and your first impression is consistently the last one.

Pay attention to your personal grooming. Here’s why:

Personal grooming is all about showing yourself in the best possible way and putting your best foot forward by focusing on individual hygiene and cleanliness. The way you treat your work environment and more importantly, the way you treat yourself, does, in fact, speak volumes about who you are and what you stand for and what you won’t stand for.
If you are well-groomed it establishes your ability to take good care of yourself creating a positive impression. On the other hand, if you do not care about personal grooming, people will wonder; if you cannot take proper care of yourself, how could you possibly take care of anything else.
You must appreciate that the first impression must be good as often that becomes the last one. It is a good idea to be always nicely turned out and well-dressed while meeting someone you could be schmoozing with. This could be a central factor in renovating your career altogether.
Your office contemporaries will pay more attention to you and they would appreciate you a lot more provided you are well-behaved and well-groomed. Your clients will be happy to interact with you as you will only give out positive vibes. If you could look so nice and presentable despite heavy work pressure and hectic schedules people would know that you have the quality to manage your time properly.

Personal Grooming Tips Every Woman Should Know

Have an easy but continual skincare routine. Stick to it if it works for your skin, no matter what anyone says …

Apply your makeup in accordance with the occasion always. Never more and never less. Just right should be the mantra…

Ensure your attire is on point

Body odour is a complete put off so ensure you’re smelling pleasant

Similarly, make sure you have good oral hygiene because bad breath will keep people at a distance!

‘unwanted’ hair is unsightly. Raze it, remove it

Trim your nails and keep them clean.

Noone’s asking you to resemble an actress but it is important that you are be well-groomed to have an advantage over the others around you and to stay ahead of game and yet on point.

PERSONAL GROOMING aspects everyone must know

Rita Verma, Managing Director, Partner and Country Head – India, SMA Makeup Academy tells us that makeup is a very important aspect of the grooming industry, especially when it comes to application on yourself or as a professional. She adds, “we must take extremely good care when it comes to our skincare and learn the techniques of basic makeup such as concealing and foundation.”

To achieve flawless makeup, it is important to make sure that skin care is taken care of such as cleansing, toning, moisturising and then makeup application. Grooming leads to self-confidence and lends to personality development which goes hand-in-hand with makeup.

AT SMA Makeup Academy, students are first taught to take care of skin and understand skincare so that they can achieve the most flawless finish in makeup. Students get to learn the basics of skin anatomy and how to apply different types of alpha hydroxy acids and beta hydroxy acid serum to the skin which helps them in grooming their brides to perfection on their big day.

WOMEN EMPOWERMENT FOR WOMEN IN THE FIELD OF MAKEUP

by Admin | May 23, 2023 | CAREER

WOMEN EMPOWERMENT FOR WOMEN IN THE FIELD OF MAKEUP. What does being empowered mean? By definition, it suggests having the power and authority to do things and make decisions. To brand something stronger, and more confident with your actions.

Makeup artistry is a creative and a lucrative career option with a very wide array of possible options, and successful makeup artists use their design skills to experiment and beauty products to create outstanding and exceptional bridal looks. WOMEN EMPOWERMENT Makeup artistry is a great career option for women looking to upskill themselves and be financially independent. Those individuals keen on makeup artistry as a career must keep up with fashion trends and product developments, and express a keen interest in skin science and beauty.

Makeup artists are those professionals who prep people or patrons who are required to face the camera or a live audience. They apply makeup and prosthetics for theatrical, television, film, fashion shows, magazines and other such productions including all aspects of the fashion and modelling industry. The people who are in need of the constant services of makeup artists include fashion models, film actors and high-profile persons who live in the limelight and are constantly facing the camera or are in the news constantly etc.

WOMEN EMPOWERMENT, A NECESSITY

Women empowerment has slowly but surely crept into and made a strong foothold in the Indian mindset. These days women want to generate their own sources of income and create their own identities but lacking in exposure and affordability India’s talent does not come up to speed with international or global standards as expected. Clearly, the beauty industry internationally is a booming and constantly evolving industry. More so here in Asia and especially in India where the wedding industry witnesses heavy investments along with commercials and especially the film and television media.

SMA INTERNATIONAL IS FOR THE WOMEN, BY THE WOMEN AND TO THE WOMEN.

The industry is largely dominated by male makeup artists. The seed of thought, after a detailed study of the market was sown when Dr. Rita Verma, who came to India over 18 years ago and saw that makeup artists were not as skilled in the technicalities of makeup and because they were chiefly trained by individual makeup artists, they fell short in evolving their own personal creative skills, especially in the Bridal, Tv & Film spaces. Editorial makeup was mainly done by expensive makeup artists from abroad that only renowned established companies could afford because of the lack of local talent.

In her decade-long study of the makeup & cosmetic market, Dr. Verma realized that the industry was heavily dominated by male makeup artists who were compensated more than their female counterparts.

Her vision and goal, therefore became to empower women in the field of makeup artistry and that led to her partnership with Eva B. Thomsen and Hilde M. Johansen who put their heads together to bring a change in the industry. WOMEN EMPOWERMENT FOR WOMEN IN THE FIELD OF MAKEUP Thus, SMA International was born with the aim to encourage and make students more confident and gain international exposure in their own country.

This vision makes SMA more than just an academy, it becomes your family. WOMEN EMPOWERMENT What the dynamic trio hopes to achieve, is, to ensure that the students get an education in India that functions on globally recognized standards.

EMPOWERMENT IN TODAY’S TIMES

In a world governed by social media, people across the world are enthused to build their careers in the beauty industry. It is a great progress that empowers and enables women to build inspiring careers and focus on their independence and living standards through their passion for makeup and beauty. Many education providers such as SMA INTERNATIONAL recognizes those dreams and high hopes of the young generation and aim to provide global-standards, high-quality education that matches any international standards for professional makeup and beauty standards.

INTERNSHIP AND PLACEMENT PROGRAM AT SMA INTERNATIONAL

by Admin | May 19, 2023 | CAREER

INTERNSHIP AND PLACEMENT PROGRAM AT SMA INTERNATIONAL. Makeup is not, as it is popularly believed to be about making someone look artificial. It is, in fact, all about highlighting one’s natural beauty and one’s most attractive features. Makeup artistry is an unappreciated form of art that is now finally getting its due as a full- blown career option that a lot of people are opting for these days.

A makeup artist helps accentuate one’s beauty and brings it to the fore. From advising clients on what products to use to dress their faces up for special events, a makeup artist assists you with all your grooming requirements. There are several ways one can go about o educating oneself on the subject of makeup artistry and then proceed to shaping their career as a makeup artist. With Makeup Artist jobs picking up pace more than ever now and makeup academies and institutions grooming you for the same from beginner courses that teach the basics to advanced courses that train you in advanced makeup techniques and tricks to building a successful career as a makeup artist is now a dream that people can realize easily and moreover at any age.

AT SMA International, the students receive hands-on training and get to learn about industry trends and experiment with these trends too. Our courses offer excellent product training and tools to groom you to conduct yourself as a knowledgeable and professional makeup artist. As a part of our courses, you gain in-depth knowledge of the makeup industry, which is important in winning and leaving your mark in the world of beauty and makeup.

At SMA International, we focus on the all-around performance of our students’ performances as they learn and grow with us through our in-house internship and placement programs.

WHO CAN APPLY?

Once the students complete their course, we interview our top-performing students on the parameters of attendance, conduct, decorum & of course the skills they have learned. In every quarter, we finalize two interns who are selected for paid internships at any of our centres for a period of three months.

Students who have completed their P4- Masters Makeup program or P5- The Grand Master Makeup Program are eligible to work as interns with SMA International Makeup Academy at any of our center’s.

THE BENEFITS OF THE INTERNSHIP

Interns will gather the experience of working as a part of the management at SMA INTERNATIONAL where advanced skills training will be offered as a part of management training. Additionally, interns also develop confidence in their chosen career path and learn the required professionalism of a working environment. After the internship is completed, letters of recommendation are issued to the intern that further assists them in applying to other cosmetic/ makeup organizations. This opens up numerous avenues for interns to work in the industry with their advanced & higher skill sets.

WHAT HAPPENS AFTER THE INTERNSHIP FINISHES?

Once the internship is over, the interns are now eligible to apply as a trainer at our academy or any other makeup academy. It also gives them opportunities to be placed as a makeup artist with major brands such as MAC, Sephora, Kryolan, Makeup forever, Bobbi Brown, Nykaa Luxe and so many more.

Completing a makeup artistry course and entering the profession of makeup artistry is a dream career for many people who get happiness in making others look great and transforming their looks through the craft of makeup. The beauty and makeup industry has witnessed a boom in the recent past which has brought about a certain level of competition in the field of makeup artistry. In today’s times, each and every person strives to look their best as it not only boosts their confidence but also lends a feeling of immense positivity. People are being experimental and keen to try new looks in keeping with global beauty trends and this has led to the need to constantly update your makeup skills, train in new advanced techniques and trends in makeup artistry.