THE QUEEN OF MAKEUP TUTORIALS—NIKKI DE JAGER. A renowned YouTuber, Nikki De Jager of Nikki Tutorials, started uploading videos to YouTube in 2008, at the mere age of 14, after binge-watching MTV’s The Hills while she was unwell and being enthused by Lauren Conrad’s makeup, she began probing through YouTube for tutorials to reconstruct the look and was encouraged to begin fashioning her own. After creating videos for about two years, she signed up for professional makeup coursework at B Academy in Amsterdam. Come autumn of 2013, she landed the role of the head makeup artist with Paul Fisher for the RTL 5 show I Can Make You a Supermodel De Jager left Colorful Agency at the start of 2014 to work independently as a freelance hair and makeup artist.


Forbes magazine named De Jager one of the top ten beauty “influencers” by 2017.  In 2017, at the Shorty Awards, Nikki was awarded the “YouTube Guru” and consequently at the Teen Choice Awards the award for “Choice Fashion/Beauty Web Star” was conferred upon her. 


In January 2019,Marc Jacobs Beauty chose  De Jager as their Global Beauty Adviser. In this newly created role, Nikki was involved in the brand’s product development process, as well as will

Be sharing  her unbelievable talent and expertise to expand on her unique content and makeup artistry around the globe on Marc Jacobs Beauty and her own channels. 

In 2020, it was declared that De Jager would become a goodwill ambassador at the United Nations. 

In September 2021, De Jager announced her own cosmetic brand, Nimya, after having worked on it for three years.At the launch,  the  brand featured three products only namely Moisturizer/ Primer Hybrid, Setting Spray, and Cooling Ice Stick & Glow Serum, and a mini fan to go with the products.

Nimya was born out of Nikki’s quest to find the greatest makeup products and if and when you still missed out on finding that perfect product.. what do you do, make it on your own, which is what Nikki did and today through Nimya, Nikki’s makeup essentials are cutting edge and a must-have in any makeup enthusiasts’ arsenal. 

Just like Nikki, you too get to write your own story and project that version of yourself that you admire the most. At SMA INTERNATIONAL, we offer just the right tools, in terms of education, practical practice, and international exposure to bring out the best in you.

Nikki De  Jäger is a true example and inspiration that you can get anywhere as long as you put your mind into it and focus. Never give up! The beauty industry is big and growing! 

Follow your own path and find your own style in this creative journey towards becoming a professional makeup artist! 

Start your future today with SMA INTERNATIONAL where we will train you to be absolutely ready for the industry! We can’t wait to meet you and bring you into the SMA family!